Monday, July 14, 2008
New Brand Identity
Through the spring, we (at Modus Cooperandi) have been working with my old colleagues from Microsoft, Kim Tapia-St.Amant and her Interactive Space company to design our new brand identity and web site. We’re rolling out the brand identity this week at the APLN Leadership Summit in Seattle. The web site redesign will be happening over the summer and we hope to launch that in September.

There was a long process to create this new logo and word mark. First of all we looked at the brand essence of the company and words that invoked the type of emotions we want associated with our business. We also looked at trends in the market, what our customers and competitors and doing and the psychology of color. The end result is this spherical handshake creation by Antje Goebelsman. It’s been growing on me this past month and I like it more and more.
I’ve been paying attention to logos a lot more recently and I’ve come to realize that we are in good company…



Technorati tag: Modus+Cooperandi, David+Anderson, Agile+Management
Posted by David on 07/14 at 01:57 AM
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Thursday, July 10, 2008
APLN Summit: One Week to Go! Register Now
There is only 1 week left before the APLN Agile Leadership Summit: Advancing the Agile Enterprise, at the Edgewater Hotel in Seattle. We’ve got a fantastic lineup of speakers and breakout sessions. It’s a mini-Agile conference here in the Northwest. Don’t miss out! Registration is only $400. This is the cheapest Agile conference you can attend this year.
Register Now!
We still have room for about 20 more people. We may take walk-ins on the 17th. However, we’d like you to register before COB Friday so that we can give the hotel the final catering numbers. Thanks. See you there! Technorati tag: APLN, Agile+Management, Project+Management, Leadership, Lean, Software+Engineering
Posted by David on 07/10 at 01:43 AM
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Tuesday, July 01, 2008
Agile Edge in New York City
I’m going to be giving the key note at the first of a series of seminars sponsored by Valtech - Agile Edge - at the Affinia Manhattan on July 22nd. These events are very inexpensive and great value. Read more and register. I’ll be giving the keynote plus two breakout sessions: my usual kanban presentation that talks about building a high maturity organization with a kaizen culture; and the other is based on my new Valtech white papers where I talk about the underlying paradigms behind Agile and Lean and how they are better together. Technorati tag: Agile, Valtech, Lean, Management, Leadership
Posted by David on 07/01 at 01:59 AM
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Advancing Agile White Paper Series
Recently I’ve been working on a series of white papers that outline how I see the agile evolving to solve enterprise scale problems through the development of what I call a high maturity agile organization. I’m really happy with these first two short white papers that I’ve chosen to publish through my role as Chief Process Scientist at Valtech. Valtech are pioneering a new outsource development model that they call Software On-Demand. It’s a Lean value chain optimization play which I believe is a prototype for the software supply chains I believe will emerge over the next decade. Through this series of white papers I hope to outline how I see software supply chains emerge and how I believe they will change the industry. [The Valtech site mentions that these are the first of a series of 4 papers, actually I envisage a larger number - at least 6. Watch out for the others being published over the summer and fall seasons.]
Read the new Advancing Agile: Looking over the Edge papers
Here is the full press release for those who are interested…
Valtech’s David Anderson Publishes White Papers on Agile Paradigms and Lean Thinking
Valtech, Inc. (www.valtech.us) an international software transformation provider of OnDemand solutions and Agile and Lean coaching and training, released two white papers authored by industry luminary and author David Anderson.
The white papers, the first of two in a series titled “Advancing Agile: Looking over the Edge,” explore the origins of Agile software development and contrast how its paradigms should evolve into current appropriate software product and project practices and processes, and how Lean and Agile complement each other for richer business - as well as software - success. The white papers update Agile thinking from a decade ago and introduce the concept of software as a continuously evolving and improving business process.Anderson will produce four white papers in the series, available for free from the www.valtech.us website.
Anderson is Chief Process Scientist for Valtech North America and a principal at management consultancy Modus Cooperandi (www.moduscooperandi.com).He is internationally recognized for creating cultural change for institutionalized, long-lasting implementation of Lean and Agile software development teams. Anderson is the author of “Agile Management for Software Engineering” and the Agile Management blog. He has helped Microsoft, Sprint, Motorola and Corbis adopt and embrace Agile and Lean disciplines for notable measurable results. He is also a co-founder and board member of the Agile Project Leadership Network.
Anderson will provide the keynote address and present several topics atValtech’s Agile Edge conference series in New York on July 22, Austin, August 19th and Chicago, September 10. Registration information for the Agile Edge conference may be found at: http://www.valtech.us/us/index/hot/agile_edge.html or call 800-249-0123.
About Valtech
Valtech is a global provider of high performance enterprise software development, outsourcing, and organizational transformation services. Valtech offers strategic software consulting, agile-focused software engineering, skills training and coaching. The company partners with customers as no development company dares to, by sharing the risk and return of development. Valtech’s OnDemand services are focused on one single outcome: Delivering business agility. Serving customers across a variety of industries, including finance, travel, energy, media, high-tech and online, Valtech OnDemand offerings result in priority business ideas and products converted to working, tested and deployable software every two weeks. Headquartered in Dallas, Valtech North America is a leading member of the Agile Alliance and Agile Project Leadership Network. For more information, please visit www.valtech.us.
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CONTACT: Tom Crosby(919) 370-3269
Technorati tag: Agile, Valtech, Lean, Management, Leadership
Posted by David on 07/01 at 01:37 AM
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